• I-Ningbo Mengting Outdoor Implement Co., Ltd yasekwa ngo-2014
  • I-Ningbo Mengting Outdoor Implement Co., Ltd yasekwa ngo-2014
  • I-Ningbo Mengting Outdoor Implement Co., Ltd yasekwa ngo-2014

Iindaba

Izibane zentloko zeSensor ezineMargin ephezulu: Ingxelo yoHlalutyo lweNzuzo yoMthengisi wase-UK

Abathengisi e-UK babone inzuzo emangalisayo evelaizibane zentloko zesensor ezinemajini aphezulu. I-Argos kunye neHalfords zibalaseleyo njengezikhokeli kweli candelo, zihlala ziphumelela ngakumbi kukhuphiswano kwingeniso nakwimali engenayo. Idatha ibonisa ukuba izibane zentloko zesensor eziphezulu zibonelela ngokunyusa okukhulu kwinzuzo iyonke yabathengisi. Ezi mveliso zibonelela ngeempawu eziphambili, ezifana nezisensor zokuhamba kunye nokusondela, ezitsala abathengi abafuna ukulula nokusebenza kakuhle. Abathengisi ababeka phambili olu didi phambili badla ngokuxela iziphumo zemali eziqinileyo kunye nokuthembeka kwabathengi okwandisiweyo.

Izinto ezibalulekileyo ekufuneka ziqwalaselwe

  • Umda ophezuluizibane zentloko zesensoreneempawu eziphambili ezifana nezinzwa zokuhamba zonyusa inzuzo yabathengisi base-UK kwaye zitsala abathengi abathembekileyo.
  • I-Argos kunye neHalfords zikhokela imarike ngokubonelela ngeemodeli ezikhethekileyo, ubudlelwane obuqinileyo nabathengisi, kunye nenkonzo ebalaseleyo kubathengi.
  • Abathengisi bayaphumelela ngokusebenzisa amaxabiso akrelekrele, bedibanisa ukuthengiswa kwi-intanethi nangaphakathi evenkileni, kwaye begxila ekuveliseni izinto ezintsha kunye nokusebenza kakuhle kwekhonkco lokubonelela ngempahla.
  • Abathengi bakhetha izibane zentloko ezisebenza ngaphandle kwezandla, ukukhanya kweendlela ezininzi, kunye nezixhobo ezinobuhlobo nokusingqongileyo, nto leyo edala imfuno yemarike.
  • Abathengisi abatyala imali kuqeqesho lwabasebenzi, kwiimveliso ezikhethekileyo, nakwiindlela ezizinzileyo banokunyusa inzuzo kwaye bavelele kwimarike.

Isishwankathelo seMarike yeZibane zeSensor zeHigh-Margin

Ubungakanani beMarike kunye neendlela zokukhula

Imakethi yase-UK yeizibane zentloko zesensorikhule ngamandla kwiminyaka emihlanu edlulileyo. Abahlalutyi bevenkile baqikelela ukuba ixabiso lemarike lidlule kwi-£120 yezigidi ngo-2023, kunye nezinga lokukhula lonyaka elihlanganisiweyo (CAGR) le-8%. Olu lwando lubonisa ukunyuka kwemfuno yabathengi yezisombululo zokukhanyisa eziphambili kwiindawo zangaphandle nezobuchwephesha. Abathengisi baphendule ngokwandisa iimveliso zabo kunye nokutyala imali kwiiphulo zokuthengisa ezibonisa iingenelo zobuchwepheshe be-sensor.

Zininzi izinto ezibangela olu hlumo. Abathandi bezinto zangaphandle, njengabahambi ngeenyawo nabagijimi, bafuna ukukhanya okuthembekileyo okungenazandla. Iingcali kumashishini okwakha nokulungisa nazo zifuna ukukhanya okusebenzayo kwimisebenzi echanekileyo. Ukwamkelwa kwezibane zentloko zesensor kwiikiti zongxamiseko nokusetyenziswa kwekhaya kuye kwandisa ngakumbi isiseko sabathengi. Abathengisi baxela ukuba izibane zentloko zesensor eziphezulu ngoku zinegalelo elikhulu kwintengiso iyonke yezibane zentloko, nto leyo enegalelo kwinzuzo ephezulu iyonke.

Qaphela: Uphando lwemarike lubonisa ukuba iindlela zokuthengisa kwi-intanethi zikhawulezise ukukhula, ingakumbi njengoko abathengi befuna ukulula kunye nokufikelela kuluhlu olubanzi lweemodeli.

Ukuchaza iiHeadlamps zeSensor eziPhakamileyo

Izibane zentloko zesensor ezinemajini aphezulu zimele icandelo eliphambili kwimarike ebanzi yezibane zentloko. Ezi mveliso zineesensor eziphucukileyo zokuhamba kunye nokusondela ezilungisa ngokuzenzekelayo ukukhanya okuphumayo ngokusekelwe kwintshukumo yomsebenzisi kunye neemeko ezingqongileyo. Le teknoloji ivumela abasebenzisi ukuba bagxile kwimisebenzi yabo ngaphandle kokulungiswa ngesandla, nto leyo ephucula ukhuseleko kunye nokusebenza kakuhle.

Abavelisi badla ngokusebenzisa izixhobo ezikumgangatho ophezulu kwaye bafake iibhetri ezihlala ixesha elide ukuxhasa ezi mpawu. Abathengisi babeka isibane sentloko “njengomda ophezulu” xa sinikeza umda wenzuzo ngaphezulu komndilili wesigaba, rhoqo ngenxa yeempawu ezikhethekileyo, udumo lwebhrendi, okanye izibonelelo zeelebheli zabucala. Ukudibana kwetekhnoloji entsha kunye nezikhundla eziqinileyo zemfuno yabathengiizibane zentloko zesensor ezinemajini aphezulunjengomqhubi oyintloko wenzuzo kubathengisi abaphambili base-UK.

Uhlu lweNzuzo yoMthengisi wase-UK kwiZibane zeSensor zeHigh-Margin

 

Abathengisi abaphezulu base-UK ngokweNzuzo

I-Argos kunye neHalfords zikhokela kwimarike yase-UK ngenzuzo evela kwimarike ephezuluizibane zentloko zesensorAba bathengisi bazakhele udumo olukhulu ngokubonelela ngezisombululo zokukhanyisa eziphambili. Ukugxila kwabo ekuveliseni izinto ezintsha namava abathengi kuye kwabahlula kubakhuphisana nabo.

  • I-Argosigcina uluhlu olubanzi lwezinto ezithengiswayo kwaye isebenzisa uthungelwano lwayo olubanzi lokusasaza. Le ndlela iqinisekisa ukufumaneka kwemveliso kwi-intanethi nakwiivenkile.
  • IHalfordsIngcali kwizixhobo zeemoto nezangaphandle. Le nkampani ityale imali kuqeqesho lwabasebenzi kunye nemiboniso yemveliso, nto leyo eqhuba amazinga aphezulu okuguqulwa.

Abanye abathengisi abadumileyo baquka iGo Outdoors kunye neScrewfix. Ezi nkampani zandise uluhlu lwemveliso yazo ukuze zibandakanye izibane zentloko ze-sensor zeprimiyamu, kodwa azizange zilingane namanqanaba enzuzo e-Argos kunye neHalfords.

Qaphela: Abathengisi ababeka phambili iimodeli ezikhethekileyo kunye neenkonzo zeelebheli zabucala badla ngokufikelela kwinzuzo ephezulu kolu didi.

 

Abaqhubi abaPhambili beNzuzo kwiZibane zeSensor zeHigh-Margin

Amaqhinga okubeka amaxabiso

Abathengisi e-UK basebenzisa amaxabiso acwangcisiweyo ukuze bandise inzuzo evelaizibane zentloko zesensor ezinemajini aphezulu. Bahlala bebeka ezi mveliso njengezisombululo zexabiso eliphezulu, bebonisa iimpawu zabo eziphambili kunye nokusebenza okuphezulu. Abathengisi abaninzi basebenzisa amaxabiso asekelwe kwixabiso, amisela amaxabiso ngokweenzuzo ezibonwayo kubathengi. Le ndlela ibavumela ukuba bafumane imida ephezulu, ingakumbi xa abathengi befuna ukukhanyisa okungenazandla okunezinzwa zokuhamba kunye nokusondela.

Amaxabiso atshintshayo nawo adlala indima ebalulekileyo. Abathengisi bajonga amaxabiso abakhuphisana nabo kwaye bahlengahlengise awabo ukuze ahlale ekhuphisana ngelixa bekhusela inzuzo. Iipromoshini kunye nezibonelelo ezihlanganisiweyo zikhuthaza abathengi ukuba bathenge izibane zentloko zesensor kunye nezixhobo ezinxulumene nazo. La maqhinga aqhuba ixabiso eliphezulu lentengiselwano.

Icebiso: Abathengisi abahlaziya rhoqo baze bahlaziye amaqhinga abo okuxabisa badla ngokugqwesa abo baxhomekeke kwiimodeli zamaxabiso ezingaguqukiyo.

Ubudlelwane nabathengisi

Ubudlelwane obuqinileyo nabathengisi bunegalelo ngokuthe ngqo kwinzuzo yabathengisi kweli candelo. Abathengisi abaphambili bathetha-thethana ngemibandela emihle nabavelisi, beqinisekisa ukufikelela kuqala kwiimodeli zamva nje zezibane zesensor. Olu budlelwane ludla ngokukhokelela kumaxabiso angcono ngokuthengisa ngobuninzi, iintlobo ezahlukeneyo zemveliso, kunye nokuzaliswa kwakhona kwezinto ezisetyenzisiweyo ngokuthembekileyo.

Abathengisi abagcina unxibelelwano oluvulekileyo nabathengisi banokusabela ngokukhawuleza kutshintsho kwimfuno yabathengi. Bakwazuza kwiindlela zokuthengisa ezidibeneyo kunye nokuqonda kwangethuba izinto ezintsha ezizayo. Le ntsebenziswano inceda abathengisi ukuba bahlukanise izinto abazinikelayo kwaye bagcine unikezelo oluqhubekayo lwezibane zentloko ze-sensor eziphezulu.

  • Abathengisi abanezivumelwano zomthengisi zexesha elide badla ngokufumana:
    • Ukufikelela kwangoko kwitekhnoloji entsha
    • Izaphulelo zevolumu
    • Inkxaso ephuculweyo yokuqaliswa kweemveliso

Iimodeli zeelebheli ezikhethekileyo nezabucala

Iimodeli zeleyibhile ezikhethekileyo nezizimeleyo zimele umqhubi omkhulu wenzuzo kubathengisi base-UK. Ngokunikezela ngezibane zentloko zesensor ezingafumanekiyo kubakhuphisana nabo, abathengisi benza isindululo sexabiso esikhethekileyo. Iimveliso zeleyibhile zabucala, ezenziwe ngokubambisana nabavelisi, zivumela abathengisi ukuba balawule uyilo, iimpawu, kunye nophawu. Olu lawulo lukhokelela kwinzuzo ephezulu kunye nokuthembeka kwabathengi okwandisiweyo.

Iimodeli ezikhethekileyo zihlala zibonakalaubuchwepheshe benzwa obuphambili, ixesha elide lebhetri, kunye nezixhobo zexabiso eliphezulu. Abathengisi bathengisa ezi mveliso ngokusebenzisa iiphulo zokuthengisa ezijolise kubo, kwi-intanethi nasevenkileni. Abathengi abafuna izinto ezintsha zamva nje batsalela kwezi ndlela zikhethekileyo, nto leyo enyusa intengiso iyonke kunye nenzuzo.

Qaphela: Iimodeli zabucala kunye neelebheli ezikhethekileyo zinceda abathengisi ukuba baphephe ukhuphiswano lwamaxabiso ngqo, nto leyo exhasa ngakumbi amathuba aphezulu kudidi lwezibane zentloko ze-sensor ezine-margin ephezulu.

Ukusebenza kweNtengiso evenkileni xa kuthelekiswa ne-Intanethi

Abathengisi e-UK babone utshintsho olukhulu kwiindlela zokuthengisa zezibane ze-sensor eziphezulu. Zombini iiplatifomu ezisevenkileni nakwi-intanethi zinegalelo kwinzuzo iyonke, kodwa itshaneli nganye ineenzuzo kunye nemingeni eyahlukileyo.

Ukusebenza kweNtengiso eVenkileni

Iivenkile ezibonakalayo zihlala zibalulekile kubathengisi abaninzi base-UK. Abathengi badla ngokuthanda ukubona nokuvavanya izibane zeenzwa ngaphambi kokuba bathenge. Imiboniso yabasebenzi kunye nemiboniso esetyenziswa ngezandla inceda abathengi baqonde iimpawu eziphambili, ezifana neenzwa zokuhamba kunye nokusondela. Abathengisi abafana neHalfords batyala imali kuqeqesho lwabasebenzi ukuqinisekisa inkonzo enolwazi. Le ndlela yonyusa ukuzithemba kwabathengi kwaye iqhuba amazinga aphezulu okuguqulwa.

Iintengiso ezithengiswa evenkileni kunye nezibonelelo ezihlanganisiweyo nazo zikhuthaza ukuthengwa ngokungxama. Abathengi abaninzi baya ezivenkileni ukuze bafumane iimfuno ezikhawulezileyo, ezinje ngokuhamba ngemizuzu yokugqibela ukuya ekhempini okanye ukulungiswa okungxamisekileyo. Abathengisi bayazuza kumathuba okuthengisa ahlukeneyo, bedibanisa izibane zentloko ze-sensor eziphezulu kunye nezixhobo ezinxulumene noko.

Ukusebenza kweNtengiso kwi-Intanethi

Intengiso kwi-intanethi ikhule ngokukhawuleza kwiminyaka yakutshanje. Abathengisi abanjengoArgos kunye neScrewfix basebenzisa amaqonga e-e-commerce aqinileyo ukufikelela kubaphulaphuli abaninzi. Iitshaneli ze-intanethi zibonelela ngolwazi oluneenkcukacha ngemveliso, uphononongo lwabathengi, kunye nezixhobo zokuthelekisa. Ezi mpawu zinceda abathengi ukuba benze izigqibo ezinolwazi ngaphandle kokutyelela indawo ebonakalayo.

Amaqonga e-e-commerce anikezela ngeenzuzo ezininzi:

  • Ukufumaneka imini nobusuku ukuze kube lula ukuthenga
  • Ukufikelela kuluhlu olubanzi lweemodeli kunye nezivumelwano ezikhethekileyo ze-intanethi
  • Ukuthunyelwa ngokukhawuleza kunye nokubuyiselwa okulula

Abathengisi basebenzisa ukuthengisa okujolise kubo ngokwedijithali ukutsala amacandelo athile abathengi. Ukulungiswa kweenjini zokukhangela kunye neephulo zeendaba zoluntu zibonisa iingenelo zezibane zentloko ze-sensor eziphezulu, ezikhokelela abantu kwiivenkile ezikwi-intanethi.

Qaphela: Idatha evela kwiingxelo zoshishino ibonisa ukuba ukuthengiswa kwi-intanethi ngoku kwenza ngaphezulu kwe-40% yengeniso iyonke yezibane zesensor e-UK. Le ndlela iyaqhubeka ikhawuleza njengoko abathengi befuna ukulula kunye nokwahluka.

Uhlalutyo lokuthelekisa

Zombini iindlela zidlala indima ebalulekileyo kwisicwangciso sabathengisi. Ukuthengisa evenkileni kuyagqwesa ekwakheni ukuthembana kwabathengi nokuxhasa amaxabiso aphezulu. Ukuthengisa kwi-intanethi kukhuthaza ukwanda kwaye kwandise ukufikelela kwimarike. Abathengisi abaphambili badibanisa zombini ezi ndlela, banikezela ngeenkonzo zokucofa kunye nokuqokelela kunye nembuyekezo engenamthungo ukuphucula amava abathengi.

Icebo letshaneli elilinganiselayo livumela abathengisi ukuba bafumane inzuzo eninzi kwizibane zentloko zesensor eziphezulu. Banokuziqhelanisa ngokukhawuleza nokutshintsha kwezinto ezikhethwa ngabathengi kunye neemeko zemarike.

Uhlalutyo lweMargin oluQhathaniswayo kubathengisi base-UK

Umahluko phakathi kweMida phakathi kwabathengisi abaphambili

Inzuzo yezibane zentloko ze-sensor yahluka kakhulu kulo lonke ilizwe lase-UK. Abathengisi badla ngokufikelela kwinzuzo ephezulu kunabathengisi abathengisa ngobuninzi, nto leyo ebonisa amandla abo okubeka amaxabiso aphezulu kunye nodumo lwebhrendi. Le theyibhile ilandelayo ibonisa inzala yenzuzo ngokubanzi ebonwa kwimarike:

Uhlobo lomthengisi Uluhlu lweMargin yeNzuzo
Abathengisi ngobuninzi 10% – 30%
Abathengisi 20% – 50%

Abathengisi abafana neArgos kunye neHalfords badla ngokusebenza kwicala eliphezulu lolu luhlu. Ukugxila kwabo kwiimodeli ezikhethekileyo, iimveliso zeeleyibhile zabucala, kunye neempawu zemveliso eziphambili kubavumela ukuba bathenge amaxabiso aphezulu. Ngokwahlukileyo koko, abathengisi abathengisa ngobuninzi bajongene nemivuzo emincinci ngenxa yokuthengiswa okukhulu kunye nokuguquguquka kwamaxabiso okuphantsi. Umsantsa wemivuzo ugxininisa ukubaluleka kwesicwangciso sokuthengisa kunye nokubandakanyeka kwabathengi ekuqhubeleni phambili inzuzo.

Izinto Ezichaphazela Utshintsho Lwemida

Zininzi izinto ezibangela umahluko phakathi kwabathengisi base-UK. Iindleko zokusebenza kunye nolawulo lwekhonkco lokubonelela ngeenkonzo zidlala indima ebalulekileyo ekubumbeni inzuzo. Iimpembelelo eziphambili ziquka:

  • Iindleko zokusebenza ezikhulayo, ingakumbi iindleko zemivuzo ezibangelwa kukunyuka kweMinikelo ye-Inshorensi yeSizwe kunye noMvuzo woBomi weSizwe, kulindeleke ukuba zonyuse iindleko zemivuzo nge-£7 yeebhiliyoni ngo-2025.
  • Abathengisi abaninzi baceba ukunyusa amaxabiso, ukunciphisa iiyure zabasebenzi, ukunciphisa inani labasebenzi, okanye ukutyala imali kwi-automation ukukhusela inzuzo.
  • Ukungasebenzi kakuhle kweenkqubo zobonelelo, njengokulahleka nokubiwa kweepallet kunye neetoti, kubangela ilahleko enkulu yemali. Ukujongana nale micimbi ngokukhusela iiasethi kunye nokuhlolwa kwempahla kunokusindisa izigidi ngonyaka.
  • Ukuphucula uthungelwano lokubonelela ngokunciphisa uhambo olungeyomfuneko lwezithuthi kunye nokwamkela imigaqo yezoqoqosho olujikelezayo, njengokudibanisa iipalethi ezivaliweyo, kuphucula ulawulo lweendleko kunye nokusebenza kakuhle.
  • Lipesenti elincinci kuphela lamashishini kwihlabathi liphela athatha inxaxheba kwiimodeli zoqoqosho olujikelezayo, nto leyo enika abathengisi ithuba lokuphucula ukuqina kwekhonkco lokubonelela ngeenkonzo kunye nokuzinza kwenzuzo.
  • Ulawulo lwekhonkco lokubonelela ngeenkonzo olusebenzayo lunceda abathengisi ukunciphisa uxinzelelo lwemali engenayo, okuvumela ulawulo olungcono kwiindleko kunye nokuphucula ukusabela.

Abathengisi abatyala imali kwi-automation, ukulungiswa kwe-logistics, kunye neemodeli ezintsha ze-supply chain badla ngokufikelela kwinzuzo ezinzileyo nephezulu. Ezi zicwangciso azinciphisi nje iindleko kodwa zikwaxhasa ukhuphiswano lwexesha elide kwiimakethi yezibane zentloko zesensor.

Izifundo zeTyala: iiArgos kunye neeHalfords kwizibane zeSensor zeHigh-Margin

I-Argos: Icebo kunye neziphumo

I-Argos izibonakalise njengenkokeli kwiimakethi yezibane zentloko zesensorngokugxila ekufikelelekeni nasekuhlukaneni kweemveliso. Le nkampani igcina uluhlu olubanzi lwezinto ezithengiswayo, inikezela ngeempawu ezaziwayo kunye neemodeli ezikhethekileyo. I-Argos isebenzisa inethiwekhi yayo ebanzi yevenkile ekwi-intanethi neyomzimba ukufikelela kubathengi abaninzi. Lo mthengisi utyala imali kwiiphulo zokuthengisa zedijithali ezibonisa iingenelo zobuchwepheshe be-sensor, njengokusebenza ngaphandle kwezandla kunye nokukhanya okuguquguqukayo.

I-Argos isebenzisa uhlalutyo lwedatha ukujonga iindlela zokuthengisa kunye nokulungisa uluhlu lwezinto ngokukhawuleza. Le nkampani idla ngokuzisa ukukhushulwa kwexesha elifutshane kunye nezibonelelo ezihlanganisiweyo ukuze kwandiswe ixabiso eliphakathi le-odolo. Uqeqesho lwabasebenzi luqinisekisa ukuba abasebenzi basevenkileni banokubonisa iimpawu eziphambili kubathengi. I-Argos ikwasebenzisana nabavelisi ukuqinisekisa ukufikelela kwangethuba kwiimodeli ezintsha, nto leyo enceda umthengisi ukuba ahlale ephambi kwabakhuphisana nabo.

Qaphela: I-Argos ibika ukukhula okunamandla kwintengiso ekwi-intanethi, kwaye ngaphezulu kwe-50% yokuthengwa kwezibane zentloko zesensor ngoku kwenzeka ngeqonga layo ledijithali.

Iziphumo ziyazithetha zona. I-Argos ihlala iphakathi kwabathengisi abaphezulu base-UK ngenzuzo kunye nesabelo semarike kolu didi. Ingxelo yabathengi igxininisa ulwaneliseko ngomgangatho wemveliso kunye nokulula kwayo.

IHalfords: Icebo kunye neziphumo

UHalfords usondela kwiimakethi yezibane zentloko zesensorngokugxila kubuchule kunye nenkonzo yabathengi. Lo mthengisi ugxile kwizixhobo zeemoto nezangaphandle, nto leyo ehambelana kakuhle neemfuno zabathengi bezibane zentloko zesensor. IHalfords ityale imali kwiinkqubo zoqeqesho lwabasebenzi, iqinisekisa ukuba abasebenzi banokubonelela ngemiboniso eneenkcukacha zemveliso kwaye baphendule imibuzo yobugcisa.

Le nkampani igxininisa kwiimodeli zeleyibhile ezikhethekileyo nezabucala, isebenzisana ngokusondeleyo nabathengisi ukuphuhlisa iimveliso ezihlangabezana neemfuno zabathengi abathile. IHalfords isebenzisa iziboniso ezithengiswa evenkileni kunye needemo ezisebenzisanayo ukuze ibandakanye abathengi. Lo mthengisi ukwadibanisa iindlela ezikwi-intanethi nezingaphandle kweintanethi, enikezela ngeenkonzo zokucofa kunye nokuqokelela ukuze kube lula ngakumbi.

IHalfords ilandela izinto ezikhethwa ngabathengi kwaye ilungisa uluhlu lwemveliso yayo ngokufanelekileyo. Icebo lenkampani liphumela kumazinga aphezulu okuguqulwa kunye noshishino oluphindaphindwayo oluqinileyo. IHalfords izakhele igama lokuthembeka kunye nobuchule, nto leyo eqhuba ukuthembeka kwabathengi kwaye ixhasa inzuzo eqhubekayo.

Iziphumo kubathengisi kunye nabathengi kwiMarike yeZibane zeNtloko zeSensor ezineMargin ephezulu

Izifundo zabathengisi abakhuphisanayo

Abathengisi abangena okanye abandayo kwiimakethi yezibane zentloko zesensorkufuneka zilungelelanise neemfuno zabathengi ezitshintshayo kunye noxinzelelo lwemarike. Impumelelo ixhomekeke kwizenzo ezininzi zobuchule:

  • Beka phambili izinto ezintshaAbathengisi abathengisa iimveliso ezineempawu eziphambili, ezinje ngeenzwa zokuhamba kunye noqhagamshelo lwefowuni, batsala isabelo esikhulu semarike. Ngaphezulu kwama-65% abathengi babeka phambili ukukhanya kweendlela ezininzi, ngelixa ama-75% ebonisa umdla ekudityanisweni kwefowuni.
  • Ixabiso leBhalansi kunye neXabiso: Malunga nama-65% abathengi bafuna iindlela ezifanelekileyo zokuhlawula imali. Abathengisi bajongene nemingeni yokugcina inzuzo ngenxa yamaxabiso akhuphisanayo. Kufuneka bafumane ibhalansi phakathi kokufikeleleka kunye neempawu zeprimiyamu.
  • Yamkela Uzinzo: Phantse isiqingatha sabathengi baseYurophu bakhetha izibane zentloko ezihlala ixesha elide. Abathengisi abathengisa iimodeli ezinobuhlobo nokusingqongileyo, ezifana nezo zinebhetri ezisebenza ngelanga, bayavumelana nale mfuno ikhulayo.
  • Qinisa uBudlelwane nabaThengisi: Iindleko zezinto eziluhlaza eziguquguqukayo zichaphazela abavelisi abangaphezu kwama-58%. Abathengisi bayazuza kubudlelwane obuqinileyo nabathengisi, obunceda ekuqinisekiseni amaxabiso azinzileyo kunye nokugcinwa kwezinto ezithembekileyo.

Icebiso: Abathengisi abatyala imali kuqeqesho lwabasebenzi kunye nokufundisa abathengi banokuzihlukanisa baze bakhe ukuthembeka.

Le theyibhile ilandelayo ishwankathela izinto eziphambili ezikhethwa ngabathengi kunye nefuthe lazo kwinzuzo yabathengisi:

Ukhetho lwabathengi / Inkalo yeMarike Izibalo / Ingqiqo Impembelelo kwiMida yeNzuzo yabaThengisi / iiNdlela zeMarike
Ubuthathaka bexabiso Abantu abangaphezu kwama-65% bakhetha izibane zentloko ezingabizi kakhulu Imingeni yokugcina iinzuzo ngenxa yamaxabiso akhuphisanayo
Ukwamkelwa kweempawu zePremium >70% yezibane zentloko eziphambili zisebenza nge-motion sensor Ixhasa imfuno yemveliso enexabiso eliphezulu kunye nemida ephuculweyo
Ukugxila okunobuhlobo nokusingqongileyo Ama-68% abavelisi bagxila kwiibhetri ezizinzileyo Amathuba okukhula ngokulungelelaniswa kozinzo
Izinto Ezikhethwayo Zabathengi >65% bafuna ukukhanya kweendlela ezininzi; 75% bafuna amakhonkco eefowuni Iqhuba imfuno yeemveliso ezityebileyo kunye nokufumana inzuzo enokubakho

Impembelelo kwiindlela abathengi abakhetha ngazo

Abathengi ngoku baneendlela ezininzi kunye nolwazi kunangaphambili. Ukukhula ngokukhawuleza kwemarike, nge-CAGR ye-10.3%, kubonisa umdla okhulayo kwiimpawu zesenzi eziphambili kunye nezisombululo ezizinzileyo. Abathengi bakhangela ngakumbi izibane zentloko ezibonelela ngokusebenza ngaphandle kwezandla, ukukhanya okuguquguqukayo, kunye nobomi bebhetri obude. Abathengi abaninzi bakwacinga ngempembelelo yokusingqongileyo, bekhetha iimveliso ezinezixhobo ezinobuhlobo nokusingqongileyo kunye noyilo olusebenzisa amandla kakuhle.

Abathengisi basabela ngokwandisa uluhlu lweemveliso kunye nokugqamisa iimpawu ezintsha. Abathengi bayazuza kumgangatho ophuculweyo wemveliso, iintlobo ngeentlobo, kunye namava okuthenga aphuculweyo kwi-intanethi nasevenkileni. Ngenxa yoko, abathengi banokukhetha izibane zentloko ezifanelana kakuhle neemfuno zabo, nokuba zezemisebenzi yangaphandle, ukusetyenziswa kobuchwephesha, okanye ukulungiselela imeko kaxakeka.

Qaphela: Utshintsho oluya ekuzinzeni nasekusebenziseni ubuchwepheshe obukrelekrele kwii-headlamps lunika abathengi amandla okwenza ukhetho olubonisa ixabiso lomntu kunye neemfuno ezisebenzayo.


I-Argos kunye neHalfords zikhokela imakethi yase-UK yezibane zentloko ze-sensor ezinexabiso eliphezulu, zihlala zifumana inzuzo enamandla. Izinto eziphambili ezibangela inzuzo ziquka ukuqhubela phambili ekukhanyiseni okukrelekrele, ukwamkelwa kwetekhnoloji ezizilungelelanisayo, kunye nenkxaso yolawulo. Abathengisi baxhamla kwiimodeli ezikhethekileyo kunye neekhonkco zokubonelela ezilungiselelweyo. Abathengi abafuna ixabiso kufuneka baqwalasele iimpawu ezifana neebhetri ezinokutshajwa kwakhona, imisebe yemodyuli, kunye noyilo lwe-ergonomic.

Indawo Yengcebiso Ukuxhasa Iingcinga
Izibane zentloko ezinokutshajwa kwakhona Ama-54% abantu abahlala kwiinkampu bakhetha; ukutshaja nge-USB kwandisa uhambo nge-42%
Izincamathelisi zeModular Beam Ama-55% eemveliso ezintsha anikezela ngamaqonga eemodyuli
Iinkqubo zeStrap ze-Ergonomic Ama-32% ohlahlo-lwabiwo mali loyilo ajolise kwiintambo ze-ergonomic
Iindawo ezisusa iintsholongwane kunye nezokucoca Ama-29% eeprototypes aneendawo zokugcina iintsholongwane
Ukukhanya Okuziqhelanisayo Okuqhutywa Zizivamvo Iimodeli ezintsha ezingama-41% ziyasetyenziswauhlengahlengiso lwe-lumen olusekelwe kwisensor
Ukumelana namanzi I-27% ye-R&D ijolise ekuchaseni amanzi ngaphaya kwe-IPX8
Iivenkile ezikhethekileyo kunye namaqonga akwi-intanethi Iivenkile ezikhethekileyo ziqhuba i-15% yentengiso; iivenkile ezikwi-intanethi zibamba ingeniso ye-72%
Izixhobo eziQinisekisiweyo kwiNdalo nezinokuRisayikilishwa Ama-62% abathengi bakhetha iziqinisekiso zemvelo; ama-49% afuna izinto ezinokuphinda zisetyenziswe
Iimpawu zokukhanyisa iiMode ezininzi Ama-51% afuna imisebe ehlengahlengiswayo; ama-36% afuna iindlela zokukhanya okubomvu
Ukuhlanganiswa kwezeMpilo noKhuseleko Iimveliso ezintsha ezingama-35% zineteknoloji yokhuseleko lwempilo

Itshati yebha ethelekisa iindawo ezicetyiswayo zokuthengwa kwezibane zentloko zesensor zase-UK ngokuxhasa ubungqina bepesenti

Abathengisi abagxila ekuveliseni izinto ezintsha kunye nokusebenza kakuhle kwekhonkco lokubonelela ngempahla banokuphucula amathuba okufumana izinto ezintsha. Abathengi kufuneka babeke phambili iimpawu ezihambelanayo kunye nezixhobo ezizinzileyo xa bekhetha izibane zentloko zesensor ezikumgangatho ophezulu.

FAQ

Yintoni eyenza isibane sentloko senzwa sibe "ngumda ophezulu"?

Abathengisi bahlela iisibane sentloko senzwanjenge "margin ephezulu" xa inika inzuzo engaphezulu komndilili. Ezi modeli zihlala zinezixhobo zokuvavanya eziphucukileyo, izixhobo zeprimiyamu, kunye noyilo olukhethekileyo. Abathengisi banokubeka amaxabiso aphezulu ngenxa yemfuno enamandla kunye neempawu ezizodwa.

Kutheni abathengisi base-UK begxila kwizibane zentloko ze-sensor zeelebheli ezikhethekileyo nezabucala?

Iimodeli zeleyibhile ezikhethekileyo nezizimeleyo zivumela abathengisi ukuba balawule uyilo, uphawu, kunye namaxabiso. Eli cebo linciphisa ukhuphiswano oluthe ngqo kwaye landisa inzuzo. Abathengisi bakwakha ukuthembeka kwabathengi ngokubonelela ngeemveliso ezingafumanekiyo kwenye indawo.

Izinzwa zokuhamba kunye nokusondela kwazo zibanceda njani abasebenzisi?

Izinzwa zokuhamba kunye nokusondelavumela ukusebenza ngaphandle kwezandla. Isibane sentloko silungisa ngokuzenzekelayo ukukhanya okanye sivuleke siphinde sivale ngokusekwe kwintshukumo. Olu phawu luphucula ukusebenziseka lula, lugcina ubomi bebhetri, kwaye luxhasa imisebenzi efuna ukuchaneka.

Ngaba ukuthengiswa kwi-intanethi okanye evenkileni kunenzuzo ngakumbi kwizibane zentloko zesensor?

Zombini iindlela zinegalelo kwinzuzo. Ukuthengiswa evenkileni kuyazuza kwimiboniso yemveliso kunye nokuthengwa kwangoko. Ukuthengiswa kwi-intanethi kufikelela kubaphulaphuli abaninzi kwaye kubonelela ngokulula. Abathengisi abaphambili badibanisa zombini iindlela ukuze bafumane inzuzo ephezulu.


Ixesha leposi: Julayi-18-2025