Imeko yorhwebo lwangaphandle lwezibane zentloko kunye nohlalutyo lwedatha yemarike

Kwirhwebo lwehlabathi lwezixhobo zangaphandle, izibane zentloko zangaphandle ziye zaba yinxalenye ebalulekileyo yemarike yorhwebo lwangaphandle ngenxa yokusebenza kwazo kunye nemfuneko yazo.

Ekuqaleni:Ubungakanani bemarike yehlabathi kunye nedatha yokukhula

Ngokutsho kweGlobal Market Monitor, imakethi yehlabathi yezibane zentloko kulindeleke ukuba ifikelele kwi-$147.97 yezigidi ngo-2025, nto leyo ephawula ukwanda okukhulu kwemarike xa kuthelekiswa namanani angaphambili. Isantya sokukhula konyaka esidityanisiweyo (CAGR) kulindeleke ukuba sihlale kwi-4.85% ukusuka ngo-2025 ukuya ku-2030, sidlule ukukhula okuphakathi kwe-3.5% kushishino lwezixhobo zangaphandle lwehlabathi. Olu kukhula lubonisa imfuno yendalo yezibane zentloko njengemveliso yabathengi ehlala ixesha elide.

Isibini:Ukwahlulwahlulwa kwedatha yemarike yengingqi

1. Ubungakanani bengeniso kunye nomlinganiselo wayo

2. Umahluko wokukhula kwengingqi

Imimandla ekhula kakhulu: Ummandla we-Asia-Pacific ukhokela ekukhuleni, kunye nokukhula okuqikelelweyo konyaka nge-12.3% ngo-2025, phakathi kwayo imakethi yaseMzantsi-mpuma we-Asia inegalelo ekwandeni okukhulu —— Ukukhula konyaka kwenani labantu abahamba ngeenyawo kulo mmandla yi-15%, okuqhuba ukukhula konyaka kokungeniswa kwezibane zentloko nge-18%.

Imimandla ekhula ngokuzinzileyo: Izinga lokukhula kweemarike zaseMntla Melika naseYurophu lizinzile, eliyi-5.2% kunye ne-4.9% ngokulandelelana, kodwa ngenxa yesiseko esikhulu, zisengumthombo ophambili wengeniso yorhwebo lwangaphandle; phakathi kwazo, imakethi enye yase-United States ibandakanya i-83% yengeniso iyonke yaseMntla Melika, kwaye iJamani neFransi zidibene zibandakanya i-61% yengeniso iyonke yaseYurophu.

Isithathu:Uhlalutyo lwedatha lwezinto ezichaphazela urhwebo lwangaphandle

1. Iindleko zomgaqo-nkqubo worhwebo kunye nokuthobela imithetho

Impembelelo yerhafu yempahla erhangqweyo: Amanye amazwe ahlawulisa irhafu yempahla erhangqweyo eyi-5%-15% kwiizibane zezibane ezingeniswe kwamanye amazwe

2. Umlinganiselo womngcipheko wezinga lotshintshiselwano

Umzekelo, inqanaba lokutshintshiselana nge-USD/CNY liphakathi kwe-6.8 ne-7.3.

3. Ukuguquguquka kweendleko zecandelo lobonelelo

Izinto ezisisiseko: Ngowama-2025, ukuguquguquka kwamaxabiso ezinto ezisetyenziswa kwibhetri ye-lithium kuya kufikelela kwi-18%, nto leyo ekhokelela ekutshintsheni kwexabiso leyunithi yezibane zentloko ukusuka kwi-4.5% ukuya kwi-5.4%;

Ixabiso lezothutho: Ixabiso lokuthunyelwa kwamanye amazwe ngo-2025 liza kwehla nge-12% xa lithelekiswa no-2024, kodwa lisephezulu ngama-35% kunelo lango-2020.

Isine:Ingcaciso yedatha yamathuba emarike

1. Indawo ekhulayo yemarike

Imarike eseMbindini naseMpuma Yurophu: Imfuno yokungenisa izibane zangaphandle kulindeleke ukuba ikhule nge-14% ngo-2025, kunye neemarike zasePoland naseHungary ezikhula nge-16% ngonyaka kwaye zikhetha iimveliso ezingabizi kakhulu (i-US$15-30 ngeyunithi nganye)

Imakethi yase-Southeast Asia: Izinga lokukhula konyaka lokuthengiswa kwezibane ze-e-commerce ezinqumla imida yi-25%. Amaqonga eLazada kunye neShopee kulindeleke ukuba adlule kwi-GMV yezigidi zeerandi ezingama-80 kwizibane ze-headlight ngo-2025, phakathi kwazo ezingenakungenwa manzi (IP65 nangaphezulu) zibanga i-67%.

2. Iintsingiselo zedatha yokuvelisa izinto ezintsha

Iimfuno zokusebenza: Izibane zentloko ezine-intelligent dimming (light sensing) kulindeleke ukuba zibe yi-38% yentengiso yehlabathi ngo-2025, zinyuke ngama-22 ekhulwini ukusuka ngo-2020; izibane zentloko ezixhasa ukutshaja ngokukhawuleza kwe-Type-C ziya kubona ukwamkelwa kwemarike kunyuke ukusuka kwi-45% ngo-2022 ukuya kwi-78% ngo-2025.

Ngamafutshane, ngelixa imakethi yokuthumela ngaphandle izibane zangaphandle ijongene nemingeni emininzi, idatha ibonisa ukuba kukho ukukhula okukhulu. Amashishini ajolise ekuthumeleni ngaphandle kufuneka abeke phambili iimarike ezisakhulayo ezifana noMzantsi-mpuma we-Asia kunye noMbindi neMpuma Yurophu, egxile kwiimveliso ezisebenzayo ezifunwa kakhulu. Ngokusebenzisa amaqhinga okukhusela imali kunye nokumisela uthungelwano oluhlukeneyo lwekhonkco lokubonelela, iinkampani zinokunciphisa ngempumelelo imingcipheko evela ekutshintsheni kwamanani okutshintshiselana kunye nokuguquguquka kweendleko, ngaloo ndlela ziqinisekisa ukukhula okuzinzileyo.