Izibane zeKampu ezinokutshajwa kwakhona xa zithelekiswa nezingenakutshajwa kwakhona: Ngowuphi umxube wempahla ozisa amaxabiso aphezulu okuthengisa kwabangenisi?

Kutheni Umbuzo Womxube Onokutshajwa Uze Ube Ngumbuzo Obalulekileyo Kwabangenisi Bezibane Zeenkampu

Abathumeli bezibane zekhempi abakha uluhlu lwezinto ezithengiswa ngobuninzi kwixesha lonyaka lika-2026-2027 bajongene nesigqibo solwakhiwo esichaphazela ukwabiwa kwemali yokusebenza, iprofayili yemali engenayo, kunye nesantya sokuthengisa. Imarike yezibane zekhempi yehlabathi itshintshela kwimveliso etshajwayo ngesantya sokukhula esibhaliweyo, kodwa indlela abathengi abathenga ngayo iyaqhubeka nokuthanda amaxabiso angatshajwayo. Umxube onikezela ngesantya esiphezulu sokuthengisa uxhomekeke kumxube weziteshi osetyenziswa ngumthengisi, inani labathengi elifikelelwa yisiteshi, kunye nephethini yexesha lezigqibo zokuthenga kwisitishi ngasinye.

Imakethi yezibane zekhempi yehlabathi ibonisa umxube obhaliweyo phakathi koqwalaselo olunokutshajwa kunye nolungatshajwayo, kwaye izinga lokuthengiswa kwetshaneli ethile lixhomekeke kwitshaneli yokusasazwa enikezelwa ngumngenisi. Izibane ezinokutshajwa zibambe isabelo esibhaliweyo esimalunga ne-28.9% yengeniso yehlabathi ka-2025 kwaye zikhula kwi-7.1% CAGR ukuya kuthi ga ngo-2034 ngokwe-Dataintelo 2025 Camping Lanterns Market Research. Izibane ezingatshajwayo ezisebenza ngebhetri zigcina isabelo esikhulu sexabiso elipheleleyo ngenxa yexabiso lazo eliphantsi kunye nokufumaneka ngokubanzi kwiivenkile ezinkulu nakwiivenkile ezinkulu. Utshintsho oluxubeneyo oluya ekutshajweni lubonakala kakhulu kwiitshaneli zokuthengisa zangaphandle ezikwi-intanethi nezikhethekileyo, ngelixa iindlela zokuthengisa ezinkulu kunye neendlela zokuthenga ngokungxama ziqhubeka nokuthanda amanqaku exabiso angatshajwayo angaphantsi komlinganiselo wokuthengisa we-$30.

Iqela lethu lobunjineli lixhase ulungiselelo lwemveliso enokutshajwa kwakhona nengatshajwayo kwiusapho olukhanyayo lokukhempishakwizizukulwana ezininzi zemveliso. Izigqibo zoqwalaselo zilandela ingqiqo yobunjineli eyahlukileyo, ulwakhiwo lwamaxabiso e-wholesale lwahlukile ngeendlela ezichaphazela umda wokungenisa, kwaye imeko yokusetyenziswa komthengi yoqwalaselo ngalunye yahlukile ngeendlela ezichaphazela ukuthengiswa. Isigqibo asikokuba loluphi ubuchwepheshe obuhambelana ngcono kuzo zonke iimeko zokusetyenziswa; ngumxube ohambelana nomjelo othile wokungenisa kunye neprofayili yomthengi.

Itshaneli 1: Ukuthengiswa kwemveliso kwi-intanethi kunye nemveliso etshajwayo

Ivenkile ekwi-intanethi ikhokela umxube weendlela zokusasaza izibane zekhempini.Dataintelo 2025 Camping Lanterns Market Research, ukuthengisa kwi-intanethi kufumene i-38.4% yengeniso ka-2025 kwaye kukhule kwi-CAGR ye-7.6%, ngexabiso eliphakamileyo lokuthengiswa kwemveliso enokutshajwa kuyo nayiphi na itshaneli. Itshaneli ekwi-intanethi ivuza iinkcukacha zemveliso ezineenkcukacha, uluhlu lothelekiso oluhambelanayo, kunye nokuqokelelwa kophononongo lwabathengi okuxhasa ukutyhilwa kweenkcukacha zobugcisa eziqhelekileyo zeemveliso ezinokutshajwa.

IUvavanyo lovavanyo oluzimeleyo lweLabhoratri yeeGiya zangaphandleibhala indlela iimveliso ezitshajwayo eziphambili ezityhila ngayo amandla ebhetri, ukulinganiswa kokuthintela amanzi kwi-IPX, kunye neeyure zokusebenza, okuhambelana nokuziphatha kokuthenga okuthelekisayo okuvuzwa yitshaneli ye-intanethi. Iimveliso ezingatshajwayo zinokukhuphisana ngokweenkcukacha kodwa zihlala zikhokela kwixabiso kunye nokufumaneka kwangoko endaweni yobunzulu bokutyhilwa kobugcisa.

Kumthengi othumela impahla kwamanye amazwe okhonza iAmazon, iTmall, okanye i-e-commerce ethe ngqo kumthengi, umxube wemveliso onokutshajwa kwakhona kufuneka umele i-60 ukuya kwi-75 yepesenti yempahla yezibane zokukhempisha ngokusekelwe kwipateni yokukhula kwetshaneli ebhaliweyo. Umxube onokutshajwa kwakhona unika umda ophezulu ngeyunithi nganye, ubunzulu bophononongo lwabathengi obuphezulu, kunye nomjikelo wobomi bemveliso obude njengoko indlela yeendleko ze-lithium-ion iqhubeka nokunciphisa iindleko zecandelo.

Itshaneli yesi-2: Ukuthengisa okuKhethekileyo kwangaphandle kunye nokuBekwa okuTshajwayo okuPhezulu

Abathengisi abakhethekileyo bangaphandle banikezela ngesikhokelo sokuthenga esinobuchule kunye neemveliso ezahlukeneyo zeprimiyamu.Uphando lweDataintelo 2025ithi malunga ne-28.7% yengeniso yezibane zekhempini ivela kwiitshaneli ezikhethekileyo ezifana ne-REI, iBass Pro Shops, kunye neDecathlon, apho umthengi wetshaneli edla ngokuba nolwazi oluphezulu ngemveliso kunabathengi abakwimarike enkulu.

Umthengi wetshaneli ekhethekileyo ubuza imibuzo yobuchwephesha xa ethenga kwaye ubonisa utshintsho oluphezulu kwimveliso etshajwayo eneeseti zeempawu ezandisiweyo. Umthengi uphendula kwimisebenzi edibeneyo yebhanki yamandla, ulawulo lwe-multi-mode dimming, i-USB-C charging standardization, kunye ne-IPX4 ukuya kwi-IPX7 waterproofing ratings. Ezi mpawu zinyusa inqanaba lexabiso lokuthengisa ngaphezulu kwe-$40, apho iprimiyamu yeendleko ezitshajwayo ifunxwa yingqiqo yesigqibo sokuthenga sabathengi. Izinga lokuthengisa ngokuqhubekayo kwiindlela ezitshajwayo zeprimiyamu kwitshaneli ekhethekileyo liphezulu kunetshaneli enkulu kuba injongo yokuthenga yabathengi ihambelana nenkcazo yemveliso.

Kumthengi othengisa iitshaneli zangaphandle ezikhethekileyo, umxube wemveliso onokutshajwa kwakhona kufuneka umele i-70 ukuya kwi-80 ekhulwini yempahla yezibane zekhempi. Lo mxube ugxininisa ulungelelwaniso lweprimiyamu ngeeseti zeempawu ezandisiweyo, kwaye umda wokungenisa uxhasa iindleko eziphezulu zezinto ezibonakalayo ngokufezekisa amaxabiso aphezulu okuthengisa. Iqela lethu lobuchwephesha lifanisa ulungelelwaniso olunokutshajwa kwakhona neemfuno zenkcazo yemveliso yomthengisi othile ngexesha lesigaba se-RFQ, kuba abathengisi abahlukeneyo bagcina imigangatho eyahlukeneyo yebhetri kunye nokutshaja ekhethwayo.

Itshaneli 3: Ukungqubana okutshajwayo kweMarike enkulu kunye nokuthengwa ngokungxamisekileyo

Iindlela ezinkulu zemarike ezifana neevenkile ezinkulu kunye neehypermarket zenza malunga ne-19.6% yengeniso yezibane zokukhempisha ngokweDataintelo 2025 Camping Lanterns Market Research, ilawulwa ziimveliso zeColeman, Dorcy, kunye neEnergizer ezikumgangatho wokuqala ezineebhetri ezingatshajwayo. Umqhubi sisigqibo sokuthenga ngokungxama esenzeka kwindawo yokulungiselela uhambo, apho abathengi bebeka phambili ukufumaneka kwangoko kuneendleko zexesha elide.

Umlinganiselo wexabiso ongaphantsi kwe-$30 uthatha uninzi lwezinto ezithengwayo kwi-camping lantern kwimarike enkulu. Uninzi lwezinto ezinokutshajwa zidlula loo mlinganiselo kwivenkile ngenxa yebhetri ye-lithium-ion edibeneyo kunye neendleko zesekethe yokutshaja. Isigqibo somthengi kwitshaneli yemarike enkulu asisoloko sisigqibo sokuthenga esithelekisekayo; sisigqibo sokulungiselela uhambo olunye. Umthengi ungena evenkileni, akhethe imveliso ngaphakathi komlinganiselo wexabiso, aze agqibezele ukuthenga ngaphandle kokuthenga okuthelekisekayo kobuchwephesha okuvuzwa yitshaneli ye-intanethi.

Kumthengi othumela iitshaneli zemarike enkulu, umxube wemveliso engaphindi itshajwe kufuneka umele i-70 ukuya kwi-90 ekhulwini yempahla yelampi yekhempi. Lo mxube ugxininisa amanqaku aphantsi exabiso kunye nokufumaneka kwangoko. Uqwalaselo oluphinda lutshajwe kwitshaneli yemarike enkulu ludla ngokujongana nomngcipheko ophezulu wokutshintsha kwezinto kuba ukuthenga okuthelekisayo kwabathengi okuthethelela iprimiyamu akukho kakhulu. Iqela lethu lobunjineli lixhasa uqwalaselo olungaphindi lutshajwe oluneeseli ze-alkaline ezilahlwayo kunye neenketho zeeseli ezinokuthi zitshintshwe ukuze zihambelane nomda wamaxabiso emarike enkulu.

Ulwakhiwo lwamaxabiso athengiswa ngobuninzi: Ixabiso leCandelo xa kuthelekiswa nePremiyamu yeBrand

Izibane zekhempi ezinokutshajwa kwakhona zinexabiso eliphezulu xa kuthelekiswa neeyunithi ezingatshajwayo ngenxa yephakheji yebhetri ye-lithium-ion edibeneyo, isekethe yokutshaja ye-USB-C, kunye nenkqubo yolawulo lwebhetri. Ixabiso elifanelekileyo lixhomekeke kumthamo webhetri kunye neseti yeempawu, kodwa ulwakhiwo lubonisa ixabiso lezinto endaweni yeprimiyamu yohlobo kuphela.

Iiyunithi ezingatshajwayo ezisebenzisa ii-alkaline cells ezilahlwayo zinexabiso eliphantsi lezinto ezithengiswayo kunye nexabiso eliphantsi kakhulu le-wholesale, nto leyo ebenza babe ngamatshaneli emarike angaphantsi komlinganiselo wexabiso lokuthengisa we-$30. Umahluko weendleko uye wehla ngokuhamba kwexesha njengoko amaxabiso eeseli ze-lithium-ion ehlile, kodwa umahluko uhlala uyinto kwizinga lexabiso lokuqala. Ulungelelwaniso oluphakathi kunye nolwe-premium olutshajwayo lugcina ixabiso eliphakamileyo le-wholesale ngenxa yomthamo omkhulu webhetri kunye nokuhlanganiswa kweempawu ezongezelelweyo.

Kwabangenisi ababala imajini ngenyawo yesikwere sendawo yokugcina impahla okanye ngeyunithi yemali yokusebenza, imveliso etshajwayo idla ngokunika imajini ephezulu ngokupheleleyo ngeyunithi nganye kodwa itshintsha kancinci impahla kunemveliso engatshajwayo. Isigqibo somxube ngokuyinxenye sibalwa imajini ngeyunithi kwaye ngokuyinxenye sibalwa imali yokusebenza. Abangenisi abanemali yokusebenza elinganiselweyo badla ngokuthambekela ekungatshajwayo kuba ixabiso eliphantsi leyunithi lixhasa umthamo ophezulu weyunithi ngaphakathi kohlahlo-lwabiwo mali olufanayo lwemali. Abangenisi abanemali yokusebenza eninzi kunye nokufikelela kwisitishi kwizinto ezikhethekileyo okanye kwivenkile ekwi-intanethi badla ngokuthambekela ekutshajwayo kuba imajini ephezulu ngeyunithi ixhasa utyalo-mali lwemali yokusebenza.

I-Lithium-Ion Cost Trajectory kunye neMpembelelo yayo kwiZigqibo eziXubekileyo

Udidi oluza kutshajwa luzuza ekunciphiseni iindleko ze-lithium-ion ezibhaliweyo.Ingxelo yeDataintelo ka-2025, iindleko zebhetri ye-lithium-ion ezihlayo zichongiwe njengenye yezona zinto ziphambili eziqhuba indlela yokukhula kwezibane zenkampu ezinokutshajwa, njengoko kunjalo nokwanda kolwazi lwabathengi malunga neendleko ezipheleleyo zobunini kunye nokuhlanganiswa okwandayo kwemigangatho yokutshaja ye-USB-C evumela ukuba izibane zitshajwe kwiiadaptha zeemoto, iibhanki zamandla, kunye neepaneli zelanga ngaphandle kokufuna izixhobo zokutshaja ezikhethekileyo.Izixhobo ze-elektroniki zabathengi beSebe lezaMandla laseMelikaibhala phantsi olu mgangatho obanzi wokutshaja we-USB-C njengomqhubi wokuhambelana kokutshaja kwiindidi ezahlukeneyo, ngelixaIsiseko sedatha semveliso yokukhanyisa ye-ENERGY STARIlandelela iindlela zokusebenzisa amandla okukhanyisa eziphathwayo ezinika ulwazi ngesigqibo sokuthenga komthengi kuzo zombini iindlela ezinokutshajwa kwakhona nezingenakutshajwa kwakhona.

Indlela yokulandela iindleko ichaphazela isigqibo somxube wokungenisa izinto ngeendlela ezimbini. Okokuqala, ixabiso lemveliso etshajwayo ethengiswayo liyaqhubeka nokuhla xa kuthelekiswa nemveliso engatshajwayo njengoko indlela yokulandela iindleko ze-lithium-ion inciphisa iindleko zecandelo. Abathumeli bempahla abakha izikhundla zempahla zeenyanga ezili-12 ukuya kwezingama-24 kufuneka baqwalasele ukuwohloka kwexabiso lemveliso etshajwayo kudidi olutshajwayo. Okwesibini, umda wexabiso lomthengi wokwamkelwa kwemveliso etshajwayo uyaqhubeka nokuhla. Njengoko umthengi eqhelana ngakumbi nomgangatho wokutshaja we-USB-C kwiindidi ezininzi zezixhobo, isibane senkampu esitshajwayo siya kukhuphisana ngamaxabiso aphantsi okuthengisa akhetha ukungatshajwayo okwangoku.

Ukwahluka kweempawu ngaphaya kohlobo lwebhetri

Udidi lwezibane zokukhempisha ezinokutshajwa kwakhona luye lwandisa izinto zalo ngaphaya kokukhanya okusisiseko. Ukusebenza kwebhanki yamandla edibeneyo evumela isibane ukuba sitshaje i-smartphone ukusuka kwibhetri yesibane, ulawulo lokufiphala kweendlela ezininzi, ukumiswa kwe-USB-C yokutshaja, ukulinganiswa kokuthintela amanzi kwi-IPX4 ukuya kwi-IPX7, kunye neendlela zokufaka i-magnetic okanye i-hook zonke zinegalelo ekuhlukaniseni intengiso.

Iimpawu ezifana neFenix, iLedlenser, kunye neGoal Zero bezisoloko zisebenza ngamandla ekwakheni uluhlu lweemveliso zazo ezinokutshajwa kwakhona, zibonelela ngezibane eziphambili ezineebhetri ezakhelwe ngaphakathi eziqala kwi-5,000mAh ukuya kwi-10,000mAh ezisebenza njengezikhululo zokutshaja ii-smartphone ngexesha lokukhempisha kunye nokucinywa kombane, nto leyo eyandisa ixabiso lemveliso enokutshajwa kwakhona ngaphaya kokukhanyisa ukuya kudidi olubanzi lokutshaja izixhobo kwaye yonyusa umnqweno wabathengi wokuhlawula iprimiyamu.

Kwabangenisi abakha uluhlu lwezinto ezinokutshajwa kwakhona, umahluko weempawu ubalulekile kuba ulungiselelo olutshajwayo kwinqanaba lokuqala lukhuphisana ngokuthe ngqo nolungiselelo oluphezulu olungenakutshajwa kwakhona kwixabiso, ngelixa ulungelelwaniso oluphakathi kunye nolungelelwaniso oluphezulu olutshajwayo lukhuphisana kwiimpawu ezidibeneyo. Iqela lethu lobunjineli lifanisa iseti yeempawu neemfuno ezithile zetshaneli ngexesha lesigaba se-RFQ, kunye nabathengisi abahlukeneyo kunye namaqabane etshaneli bebeka phambili ukuhlanganiswa kweempawu ezahlukeneyo.

Isakhelo seNgcebiso yoMxube weZinto ezithengiswayo kubaThengisi

Umxube wezinto ezisetyenzisiweyo ofanelekileyo uxhomekeke kumxube weendlela zokusasaza ezinikezelwa ngumthumeli. Abathumeli abathengisa kwi-intanethi kunye neendlela ezikhethekileyo zangaphandle badla ngokuxhamla kumxube otshajwayo obonisa umda ophezulu kunye nomzila wokukhula kwee-SKU ezinokutshajwayo. Abathumeli abathengisa kwiimarike ezinkulu kunye neendlela zokuthenga ngokungxama badla ngokuxhamla kumxube otshajwayo ongenakutshajwayo ohambelana nomxholo wokuthenga kwabathengi kwezo ndlela.

Abangenisi beetshaneli zeHybrid badla ngokuba nokwahlukana okungaphinde kutshajwe phakathi kwama-60 ukuya kuma-70 ukuya kuma-30 ukuya kuma-40, kodwa umxube wokwenyani kufuneka uqinisekiswe ngokuchasene nedatha yokuthengiswa kwangaphambili yomthumeli kunye nemiqondiso yemfuno ethile yetshaneli. Iqela lethu lokuthengisa lihlola umxube weetshaneli zomthumeli kunye nokuthengiswa kwangaphambili ngexesha lesigaba se-RFQ, kuba umxube ofanelekileyo uyahluka ngokomthumeli ngokusekelwe kwitshaneli ethile kunye neprofayili yomthengi.

Lo mxube kufuneka uphinde uhlolwe ngokwexesha lonyaka. Imfuneko yezibane zokukhempisha ifikelela kwincopho entwasahlobo nasehlotyeni kuMntla weHlabathi, kunye neencopho zesibini ngexesha lokunika izipho zeholide. Lo mxube kufuneka utshintshele kwiindawo ezingatshajwayo ngexesha lokunika izipho zeholide xa ixabiso eliphantsi lixhasa umxholo wokuthengwa kwezipho, kwaye ubuyele kwiindawo ezinokutshajwa kwakhona ngexesha lokunika izipho entwasahlobo nasehlotyeni xa imeko yokusetyenziswa komthengi ikhetha iinkcukacha zobugcisa.

Amanyathelo Okuthatha Inyathelo Lokuthenga Kwabathumeli Bezibane Zeenkampu

Abangenisi bezakhiwo zezibane zokukhempisha ze-2026-2027 kufuneka balandele uphononongo olunezinyathelo ezintlanu. Okokuqala, qinisekisa umxube wesiteshi osetyenziswa yi-inventory kunye nephethini yemfuno yexesha elithile ngaphakathi kwetshaneli nganye. Okwesibini, cela idatha yokuthengisa ngokuthe ngqo kwitshaneli evela kwiqabane letshaneli okanye kwiirekhodi zentengiso zembali zomthumeli. Okwesithathu, chonga ulungelelwaniso olunokutshajwa nolungatshajwayo oluhambelana nemida yamaxabiso athile kwitshaneli kunye neemfuno zeempawu. Okwesine, cela ikowuteshini yamaxabiso e-wholesale kuzo zombini ulungelelwaniso kwaye uqinisekise isabelo semali esisebenzayo esifunekayo yi-mix. Okwesihlanu, qinisekisa iinkcukacha zemveliso neqela lethu lobunjineli ngexesha lesigaba se-RFQ, kubandakanya umthamo webhetri, umgangatho wokutshaja, umlinganiselo we-IPX, kunye nokuhlanganiswa kweempawu. Ukujonga idatha yokuthengisa ngokuthe ngqo kwitshaneli ngokuthe ngqo ngokuchasene nophando lwemarike olupapashiweyo olufana neDataintelo 2025 Camping Lanterns Market Researchixhasa isigqibo sokuthenga ngokuchasene nendlela yemarike ebhaliweyo endaweni yokucinga komthengisi wempahla kuphela.

Imibuzo ebuzwa qho

Ingakanani isabelo sangoku sezibane zokukhempisha ezinokutshajwa kwakhona kwimarike yehlabathi ngobuninzi?

Ngokutsho kweDataintelo 2025 Camping Lanterns Market Research, izibane ezinokutshajwa kwakhona zimele malunga ne-28.9% yengeniso yehlabathi ngo-2025 kwaye kuqikelelwa ukuba ziya kukhula kwi-7.1% CAGR ukuya kuthi ga ngo-2034. Izibane ezingatshajwayo ezisebenza ngebhetri zigcina isabelo esikhulu somthamo ngenxa yexabiso lazo eliphantsi kunye nokufumaneka ngokubanzi kwiivenkile ezinkulu nakwiindawo zokuthengisa ezinkulu.

Ngowuphi umjelo wokusasaza obonisa ixabiso eliphezulu lokuthengisa izibane zokukhempisha ezinokutshajwa kwakhona?

Ivenkile ethengisa kwi-intanethi ikhokela umxube weendlela zokusasaza izibane zekhempi kwi-38.4% yengeniso ka-2025 nganyeIngxelo yeDataintelo ka-2025, ikhula kwi-CAGR eyi-7.6%, kwaye itshaneli ekwi-intanethi ibonisa izinga eliphezulu lokuthengiswa kwemveliso enokutshajwa kwakhona.Indawo yokujonga ezimeleyo yeLebhu yeeGiya zangaphandleibhala indlela iimveliso ezitshajwayo eziphambili ezityhila ngayo amandla ebhetri, ukulinganiswa kokuthintela amanzi kwi-IPX, kunye neeyure zokusebenza, okuhambelana nendlela yokuthelekisa indlela yokuthenga evuzwa ngayo yitshaneli ye-intanethi.

Amaxabiso athengiswa ngobuninzi ahluke njani phakathi kwezibane zokukhempisha ezinokutshajwa kwakhona nezibane ezingatshajwayo?

Izibane zekhempi ezinokutshajwa kwakhona zinexabiso eliphezulu xa kuthelekiswa neeyunithi ezingatshajwayo ngenxa yebhetri ye-lithium-ion edibeneyo, isekethe yokutshaja ye-USB-C, kunye nenkqubo yolawulo lwebhetri. Iiyunithi ezingatshajwayo ezisebenzisa iiseli ze-alkaline ezilahlwayo zinexabiso eliphantsi lezinto ezithengiswayo kwaye ixabiso eliphantsi le-wholesale, nto leyo ebenza babe ngamaxabiso aphantsi kune-$30.

Zeziphi izinto ezibangela ukuba izibane zenkampu zitshajwe zithengiswe ngaphaya kohlobo lwebhetri?

Ukusebenza kwebhanki yamandla edibeneyo evumela isibane ukuba sitshaje ifowuni ephathwayo ukusuka kwibhetri yesibane, ulawulo lokunciphisa ukukhanya lweendlela ezininzi, ukumiswa kwe-USB-C yokutshaja, ukulinganiswa kokuthintela amanzi kwi-IPX4 ukuya kwi-IPX7, kunye neendlela zokufaka i-magnetic okanye i-hook zonke zinegalelo ekuhlukaniseni imveliso. Iimpawu ezifana neFenix, iLedlenser, kunye neGoal Zero ziye zasebenza ngamandla ekwakheni uluhlu lwazo lweemveliso ezinokutshajwa kwakhona ngeebhetri ezakhelwe ngaphakathi ze-5,000mAh ukuya kwi-10,000mAh.

Kutheni le nto iindlela zokuthengisa ngobuninzi ziqhubeka zithanda izibane zokukhempisha ezingatshajwayo?

Iindlela ezinkulu zemarike ezifana neevenkile ezinkulu kunye neehypermarket zenza malunga ne-19.6% yengeniso yezibane zokukhempisha ngokweUphando lweDataintelo 2025, elawulwa ziimveliso zeColeman, Dorcy, kunye neEnergizer ezikumgangatho wokuqala ezineebhetri ezingatshajwayo. Umqhubi sisigqibo sokuthenga ngokungxama esenzeka kwindawo yokulungiselela uhambo, apho abathengi bebeka phambili ukufumaneka kwangoko kuneendleko zexesha elide, kwaye umda wexabiso elingaphantsi kwe-$30 uthatha uninzi lwezithengiso zezibane zokukhempisha ezithengiswa kakhulu.

Uyilo lwesakhiwo sokungenisa izibane zekhempini lufanele lubekwe njani phakathi kwee-SKU ezinokutshajwa kunye nee-SKU ezingatshajwayo?

Umxube wezinto ezisetyenzisiweyo ofanelekileyo uxhomekeke kumxube weendlela zokusasaza ezinikezelwa ngumthumeli. Abathumeli abathengisa kwi-intanethi kunye neendlela ezikhethekileyo zangaphandle badla ngokuxhamla kumxube otshajwayo obonisa umda ophezulu kunye nomzila wokukhula kwee-SKU ezinokutshajwayo. Abathumeli abathengisa iindlela zemarike enkulu badla ngokuxhamla kumxube otshajwayo ongenakutshajwayo. Abathumeli beendlela ezihlanganisiweyo badla ngokufumana umahluko phakathi kwama-60 ukuya kuma-70 anokutshajwayo ukuya kuma-30 ukuya kuma-40 angatshajwayo, kodwa umxube wokwenyani kufuneka uqinisekiswe ngokuchasene nedatha yokuthengisa yembali yomthumeli kunye nemiqondiso yemfuno ethile yeendlela.